Who knew, article from the Sacramento Bee.
A big data and marketing firm has counted up the number of independent coffee shops, thrift stores, record stores, microbreweries and tattoo parlors in Sacramento and declared the city a hipster hotbed.
Infogroup of Omaha, Neb. – a city not on the company’s hipster list – has declared Sacramento the fourth most hipster city in the country, behind only Portland, Seattle and Denver. San Francisco is ranked ninth, and San Diego sixth. Grand Rapids, Mich., placed right behind Sacramento at fifth.
The company defines a “hipster” as someone who is cool and connected. Citing UrbanDictionary.com, the firm says “hipsters are mainly men and women in their 20s and 30s who dislike anything mainstream, have progressive political ideas and enjoy indie rock and art.”